Archive for the ‘Printing 101’ Category

Displays and posters are great forms of cross promotion as well as in-store advertising. With a successful design and with high quality poster printing services they can be useful in marketing as well as in your office or place of business to help create an atmosphere. Having an office or shop setting that corresponds with [...]

Flyer printing, especially color flyer printing, can bring in a lot of business for very little money and time. While flyers are often used by companies that are just getting started because of the low cost, they can be useful in any business marketing plan. When you start any marketing campaign that uses flyers it [...]

It is important when having business cards printed that every detail is flawless. Your custom business cards play a crucial role in presenting not only your identity, but your company’s brand as well. If you give out a business card that has mistakes it can ruin an opportunity that you might have to do business [...]

You’d be surprised how many companies print their own office stationery, or don’t use a company stationery at all! Many businesses see it as an added expense but for those who use professional printing, the marketing results can be huge! Not to mention saving the cost of printing the stationery yourself.

Building a brand for your business is an ongoing process that can be anchored by keeping your company’s identity consistent. One way to do this is to have custom printed business stationery that goes with your logo and web site. A professionally printed letterhead is a marketing tool in itself that can go a long way to help your business make a statement.

As an intern this past spring at PrintHouse(45), I learned all about the printing business.  It is more complicated than one would expect.  At previous jobs, I never thought about who printed their letterhead, or where signs come from.  Printing is all around us, with postcards, invitations, event announcements and business cards. All of these [...]

Sometimes the printing industry uses strange words. “Bleed” is one of them. In printing, “bleed” means that the actual colors extend off the edge of the page. If your images run off the page, printers use oversized paper so that we can trim it properly. Most offset and digital printing presses experience slight movement as [...]

Paper weight is confusing. There is no easy way around it. Have you ever wondered why paper is 50lb or 100lb and where this came from? Confused about the difference in “text weight” and “cover weight”? Most paper weights are measured depending on the most popular end use of different grades. The number (50lb or [...]